I was in a discussion the other day with other Atlanta Area business owners about networking in Gwinnett and one of them shared the results of their networking group.
“We had 52 referrals from the month of January!”
Another member wondered what that meant. It was easy to see why there was a question. If every group of the same size did 500 referrals in one month, then the 52 would be disastrous, however, if every group of the same size did 20, then that was one rockin’ group. Thankfully, it was the latter.
After talking further it was clear that the group really didn’t have a concept of goals or perspective.
The point of the story is that without a reference point you don’t know how well you are doing. How do you come up with a reference point?
The easiest way is to set a goal and try to achieve that. If the goal is acceptable to you then you are well on your way (as long as you are doing your best). If you can find others in similar situations you can then judge where you are, but a word of warning:
It can be difficult to judge others performance in comparison to your own as the circumstances for each person are different.
In the end, good ole’ fashioned goal setting is what will win the race.
